![]() The Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun concept for the jingle was created by Charles Rosenberg, Creative Supervisor of the Dan Nichols team at Needham, Harper and Steers, Chicago. ![]() ![]() The earliest instances of McDonald's utilizing advertising for the sandwich were mainly print ads, and a TV ad where Hoyt Axton sings "The Ballad Of Big Mac" which aired in 1969. The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun."īig Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger. This index is sometimes referred to as Burgernomics. The Economist has used it as a reference point for comparing the cost of living in different countries - the Big Mac Index - as it is so widely available and is comparable across markets. The Big Mac is known worldwide and is often used as a symbol of American capitalism. One of its most distinctive features is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage. The sandwich was so popular that it was added to the menu of all U.S. ![]() It was designed to compete with a similar Big Boy sandwich. The Big Mac first debuted at Delligatti's Uniontown, Pennsylvania restaurant in 1967 at a selling price of 45 cents. The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh area. ![]()
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